The Asheville Post Company helped put Western North Carolina on the map with depictions of the area’s signature peaks and valleys, flora and fauna, rivers and waterfalls, as well as unique wonders like Jackson County’s Judaculla Rock, a soapstone boulder marked with prehistoric carvings.
Images showcased the range of activities that sprang up in WNC, from harvesting apples to riding the rails on a tourist train, from boating on mountain lakes to traipsing the Mile High Swinging Bridge at Grandfather Mountain. They noted historic moments, including President Franklin D. Roosevelt’s dedication of Great Smoky Mountains National Park in 1940.
One shows Jackson County’s venerable courthouse, which is now home to the county library and arts council. Or the city’s Municipal Auditorium, which hosted a 1955 performance by a young Elvis Presley. Each of the postcards shared a moment and place in time. Together, they formed a mosaic of how the Land of Sky evolved.
Places now gone or transformed through years grace many a card. Consider Asheville’s historic Recreation Park, which featured a Ferris wheel, merry-go-round, and other rides.