Beer Me - For Ashburn, “drinking Highland beer is PR,” she says, “and drinking other beer is market research.”
Something’s Brewing - Experiencing steady growth since its founding in 1994, Highland Brewing Company has built a multifaceted operation that engages both beer aficionados and the community at large.
Passing the Torch - Ashburn with her father, Highland Brewing founder Oscar Wong
Beyond the Buzz - Highland keeps growing its community connections to include more than beer, from family-friendly fund-raisers at spaces like its rooftop venue
Highland keeps growing its community connections to fun runs and other initiatives.
On the Sunny Side - In keeping with the company’s sustainability ethic, Highland now sports one of the largest solar-power systems of any US brewery.
Sit and Sip - The shaded, ground-level deck is a favorite spot for regulars at the brewery.
Hands On - Ashburn pitched in last year to make a special collaborative beer, with Asheville Brewing Company, to benefit the Pink Books Society, an international effort to support women’s roles in the industry.
The company’s slogan is changing from “A Wee Bit Different”: Highland will now tout itself as “Pioneers in Craft” and “Asheville’s Original Craft Brewery.
“Wee” No More - Highland now has some 50 employees, including Jamie Rowe, the company’s head brewer.